You are what you drink. It comes as no surprise that the coffee run is the modern “smoko”. It’s what wakes us up in the mornings, hauls our butts onto the train and motivates us to push through the glass doors into work and office hell. We drool at the thought of that first sip of creamy milk, savour the warmth of the cardboard cup against our skin and revel in the office bitch session on the way to the local barista.
Coffee is also the backbone of the private sector. The hours they need to bill, the budgets they have to exceed and the profits they need to bank are all driven by coffee. It defines who they are and what they will be in corporate world. Your local barista should be a mandatory attendance at your annual performance review as your coffee choice is an accurate insight into what kind of employee you are.
Skim mocha: this coffee drinker is most likely a university graduate who is still within their three-month probationary period of employment. They have very limited experience with coffee, having only sampled instant coffee that one time they had to stay awake to finish a 3000-word essay on imperfect competition and market failure. They have progressed from hot chocolate in week one of their employment and are eager to please anyone with “manager” in their title.
Soy chai latte: this fake coffee drinker is a fraud. Fake coffee equals fake private-sector professional. They only turn up to use the computers, internet, photocopiers and even staplers to fund their own start-ups. Typically these are the ex-hedge-fund manager types who import leather jackets in their spare time.
Cap with one: this coffee drinker is contemplating retirement. They have had extensive experience with instant coffee in the ‘80s and tried to participate in the latte revolution in the ‘90s but now default to cappuccino with one sugar because of complete boredom with coffee, work and life in general. They spend their lunch breaks looking into running that mango farm they have always dreamed about.
Skim latte: this coffee drinker is never at their desk, does not answer phone calls and always has their out-of-office assistant on hand. The coffee shop is their office. They have a favourite table at their favourite coffee shop and hold meetings, catch-ups, performance reviews, presentations and planning sessions at that table. They know all the staff (including casuals) by name and have not met their own office’s receptionist.
Short black: this coffee drinker is on their way to the top. Their corporate attire normally consists of dishevelled hair, newspaper under one arm, notepad, calculator and meeting agenda in the other. They like their coffee hot, bitter, and on the run. They are not loyal coffee customers and aren’t swayed by coffee reward cards or brands. The cheapest and closest coffee shop will do.
Green tea, hot chocolate or cola: this ex-coffee drinker has, at some point in their career, decided to kick the coffee habit and replace it with a quasi-caffeine hit. They are actively seeking employment elsewhere but their prospects are doomed as caffeinated corporate go-getters will view them with deep suspicion.